Striking a chord in Trinidad & Tobago: Nordicity commissioned to develop five year strategic plan for the music industry
Posted by Carly Frey in Vancouver on Jul 06, 2016

The Trinidad and Tobago Music Company Limited (MusicTT) has asked Nordicity, along with University of the West Indies Consulting (UWI) and entertainment attorney Lloyd Stanbury, to prepare a strategic plan for the development of the music industry in Trinidad and Tobago.

MusicTT is a subsidiary of the State Agency CreativeTT (Trinidad & Tobago Creative Industries Company Limited) under the Ministry of Trade, Industry, Investment and Communications, and is dedicated to stimulating and facilitating the business and export activities of the local creative industries.

MusicTT, specifically, is tasked with driving the development of the island state’s music industry – one which has produced many globally recognizable artists (e.g. Billy Ocean, Nicky Minaj) and has significantly contributed to national GDP, employment, foreign exchange earnings, intellectual property and destination branding.  

Nordicity will contribute to the research and development of an informed, systematic approach which identifies key areas for growth and progress in order to harness industry and export-oriented development for all music stakeholders in Trinidad and Tobago.

For more information on this study, please contact Carly Frey, Manager of Nordicity’s Vancouver office (